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Brand is a kind of evaluation, recognition and trust of people to an enterprise and its product, after-sales service and cultural value. Simply put, grinding mill is cognition degree of people to product and product series. Currently, the importance of brand for development of enterprises has been self-evident. Brand is the intangible asset of enterprises, which directly represents credibility and competitiveness of enterprises. An enterprise with absolute brand competitiveness can obtain wider market and greater economic benefits. At present, in the crusher industry, various enterprises begin to pay attention to band construction. Many domestic crusher enterprises have regarded brand construction as an important task in development process of enterprises. It's no exaggeration to say that band has become an important means to improve competitiveness of enterprises.

However, many domestic crusher enterprises have some misunderstandings in understanding of brand. Firstly, sand making machine is not trademark. Trademark is just symbolic identification tag. While brand not only contains name, logo and other seeming contents of enterprises, but also includes reputation, culture, product, management system and other aspects of enterprises. The brand of enterprise can be truly established be means of joint improvement of these aspects. Secondly, brand construction cannot be established only relying on media advertisements and other propaganda. A big brand can be created through tangible product, technology and reputation.

Hence, in order to obtain competitive advantages relying on brand construction, domestic crusher enterprises should firstly establish correct band awareness and has a correct and in-depth understanding of brand, which is conductive to implement right brand strategy. Secondly, enterprises should improve comprehensive strength by improving innovation capability and scientific research ability, which gets the favor and trust of customers by means of excellent product quality, first-class technical level and superior service, thus setting up an international brand. As a professional manufacturer of mining equipment such as crushing equipment, powder grinding machine, ore beneficiation equipment and building material equipment, Our Machinery continuously improves technical level, product and service quality, which wins god reputation, favor and support of various customers.

List of Articles
No. Subject Author Date Views
92 Advantages of Cement Rotating Dryer [1] posuiman Sep 05, 2014 2975
91 Cone Crusher Can Withstand Pressure of Market Competition kuangshanposui Sep 05, 2014 2999
90 Superior Hammer Crusher posuiman Sep 05, 2014 4172
89 Solve Failures of Iron Ore Concentration Plant kuangshanposui Sep 04, 2014 4090
88 The Structure and Main Types of Mill Crusher [1] posuiman Sep 04, 2014 4217
87 Meaning of beneficiation industry kuangshanposui Sep 03, 2014 5020
86 Raymond mill using skills [1] onlysunny Sep 03, 2014 4149
85 Ore Crushing Is of Great Significance in Ore Beneficiation Production posuiman Sep 03, 2014 4719
84 Quality Development Makes Sand Production Line kuangshanposui Sep 02, 2014 4186
83 Cone Crusher Contributes to Urban Economy posuiman Sep 02, 2014 4242
82 Maintain the Working Efficiency of Sand Washing Machine kuangshanposui Sep 01, 2014 4187
81 Advantages of Roll crusher [1] posuiman Sep 01, 2014 4336
80 The Fair Use of Jaw Crusher kuangshanposui Aug 31, 2014 4112
79 Analysis About Impactor Crusher Key Parts [1] posuiman Aug 28, 2014 4377
78 Jaw Crusher in Stone Production Line kuangshanposui Aug 28, 2014 2928
77 Mobile Construction Station Saves Unnecessary Expenses [1] posuiman Aug 28, 2014 4171
76 Impact Crusher Is Efficient in Science and Technology kuangshanposui Aug 28, 2014 2969
75 vertical roller mill common problems and solutions [1] onlysunny Aug 27, 2014 4485
74 Hydraulic Cone Crusher Enjoys Higher Visibility [1] kuangshanposui Aug 26, 2014 3102
» Crusher Enterprise Should Correctly Understand Brand Construction posuiman Aug 24, 2014 3255